Drone Motion was commissioned to deliver aerial cinematography for a landmark Lenovo × Formula 1 brand activation in the heart of London. Working with PixelArtworks, 8 Seconds and TBA Group, we captured cinematic drone footage of the Walkie Talkie as it became a full-scale projection canvas for fan-designed F1 liveries.
This project showcases Drone Motion’s capability in drone video production in London, delivering standout aerial content for global brands in complex city-centre environments.
The Walkie Talkie lightshow was more than a visual spectacle, it was a statement.
Projected across one of London’s most recognisable buildings, the activation formed part of Formula 1 and Lenovo’s #RaceToCreate campaign, generating strong online attention and press coverage. Drone Motion’s aerial footage was essential in communicating the true scale of the takeover.
Ground cameras alone could not capture a 4,250-square-metre projection at skyline level. Drone cinematography allowed the campaign to be seen as intended, bold, cinematic and unmistakably London.
The footage was used across brand content, digital coverage and social media, turning a live moment into long-lasting campaign assets.
High-profile projects like this demand a drone pilot in London who understands pressure, permissions and performance.
Drone Motion handled fully compliant central London drone operations, including NSF and City of London Police approvals, rooftop take-off coordination and on-site spotter support throughout the night. Planning began well in advance, allowing the creative teams to focus on the spectacle while we delivered safe, reliable aerial footage.
For clients, this means reduced risk, smoother productions and visuals that hold up at a global brand level.
London is visually powerful and heavily regulated. Drone Motion specialises in drone filming in London, helping brands unlock cinematic aerial visuals without compromise.
Drone video adds scale, drama and context, extends the life of live events and strengthens PR and digital storytelling when done properly.
Client: Lenovo × Formula 1
Partners: PixelArtworks, 8 Seconds, TBA Group
Location: City of London
Services: Drone cinematography, aerial video production, central London drone operations
Sector: Brand activation, live event, projection mapping
