High-impact drone video production in central London
Drone Motion was engaged by 8 Seconds in collaboration with PixelArtworks to capture aerial cinematography for the Mercedes-Benz UK launch of the all-new CLA. The projection took place across County Hall, positioned beside the London Eye and Big Ben, one of the most challenging environments to fly a drone in the UK.
This project highlights Drone Motion’s experience delivering drone filming in London for premium automotive brands, operating in dense airspace and high-profile public locations.
The CLA launch was designed as a headline moment within Mercedes-Benz UK’s wider marketing campaign.
By projecting the vehicle across one of London’s most recognisable facades, the activation created a striking visual reveal that translated seamlessly from live experience into digital content. Drone Motion’s aerial footage captured the scale, atmosphere and landmark context that ground cameras alone could not achieve.
The visuals were used across social media, digital campaigns and editorial coverage, helping extend the reach of the launch well beyond the physical event and reinforcing the CLA as a key statement model for the brand.
Drone Motion’s drone footage played a central role in shaping the campaign visuals, capturing:
• The scale of the projection against London’s skyline
• Dynamic movement and lighting across the façade
• Cinematic aerial perspectives designed for social and digital performance
This aerial content allowed Mercedes-Benz UK to turn a single-night activation into long-lasting brand assets, supporting sustained visibility across multiple channels.
Luxury automotive brands choose Drone Motion for drone video production in London because we deliver under pressure, in the most complex locations, without compromising quality or compliance.
For this project we provided fully compliant central London drone operations, close coordination with creative and media partners, and aerial visuals built to perform across modern marketing platforms.
The result is cinematic, reliable content that elevates major launches and reduces risk for production teams.
Client: Mercedes-Benz UK
Partners: PixelArtworks, 8 Seconds, TBA Group
Location: County Hall, London
Services: Drone cinematography, aerial video production, central London drone operations
Sector: Automotive launch, brand activation
